Basement Jaxx - Where’s your head at:
The video for Basement Jaxx Where’s your head at is a weird less contempory music video. The video is unique, the best way that I could describe it as is weird. This is good in the music industry as it makes the band unique and stand out. This is a typical way to gain the public eye and media attention. As Dyers theory on stardom states originality and creativity is the best was to gain the media eye because people crave new and diverse things such as the where’s your head at video. The video to me stands out because the video matches the lyrics it symbolises peoples thoughts and imagination and where it can take you. The term ‘Where’s your head at’ in my view is more of a question and the video relates to where the imagination can take you. This key factor is what will attract media attention and the attention of the public. For example the monkeys acting like humans is a key ‘weird’ and unique way of presenting the imagination. Another factor is when the bands faces are edited in to the monkeys bodies this is a way that the band can relate to the public in a different way helping them to see them in a different light. Making people see that this band has something more to offer than any other.
BFS - Punk rock 101:
I am missing the begining of this as i left it at college sorrrry!!!!! Im not in tmorrow but its just a short intro :)
Another factor that symbolises punk rock within the military theme is when one of the student’s salutes the general with a rock hand instead of the traditional salute this is to emphasise the theme. There is an element of humour in the video for example when Mike out of the band comes of the bus and wets him self because of how hardcore the general is this emphasises the teaching of rock to the pupils. There is contact switching between the band and the boot camp this is to show that the boot camp is based around the bands perspective of punk rock. This is to create and portray the image that the band wants to create for its self. The boot camp changes everyone’s clothing in to punk style clothing this is to show the transformation from a normal person to a punk rocker, the image of punk rocker symbolises the genre of Bowling For Soup and there over all image of the type of people that listen to there music. The videos shows the rockers moulding the teenagers images for example when someone has there tie done up to the top and the army style rocker pulls it down its showing that the band has an edge and that they focus around peoples individual styles, expressing the individuality of the band which transforms in to the bands image. Its as if the teenagers are being taught what kind of person they should be this is what the media pressures people to do for example they are all sat in a rows with a blackboard at the front it shows them being taught like in a class room. They are being taught everything they need to know about being punk rockers this is symbolic to the name of the song ‘punk rock 101’. They are being turned from a stereotypical teenager to some one more unique. The videos its self is a good way to show who the band is and what they are about I think that the video promotes the band in a way that they will look good in the public eye which is the image that every band tries to achieve.
